Startups should be selling Speed and Convenience. Not just Products and Services.

In your quest of providing value to the end consumer, two of the most important aspects that you should focus on are SPEED and CONVENIENCE.

In a marketplace where there are many businesses providing a product or service similar to that of yours, the importance of standing apart from the rest cannot be stressed enough. But how do you achieve this? By selling not just products and services, but also speed and convenience.

In this fast-paced modern world, time is a luxury for people and a good experience is something that they have a longing for. By saving people’s time and providing a convenient customer experience, you are simplifying the act of shopping — probably the biggest market advantage that you can create.

Speed and Convenience matter — BIG time!

Amazon is a household name today, a market leader. The launch of Amazon Prime is an outstanding example of how speed and convenience can combine to propel your business to greater heights. The adoption of Amazon Prime at a large scale — that works on a subscription model — also shows that people are readily willing to pay if your offerings can save their time.

Today, you have things like Siri and Google Assistant. Designed using disruptive technologies such as artificial intelligence and machine learning, these voice assistant services are the epitome of convenience.

In fact, these futuristic technologies such as artificial intelligence and machine learning are a big hit because speed and convenience are intrinsic to them, and drive their growing significance.

Audiobooks are such a massive craze today. While reading demands all your attention, you can plug into audiobooks while being on the go. You can enjoy an audiobook with the convenience of preparing your dinner, walking your dog, or even just relaxing with your eyes closed.

When we entered the eyewear market, we knew that speed and convenience would be our most important focus areas. We just had to figure out how it would be inculcated into our offerings. Here is how we are doing it!

Speed and Convenience: Specscart’s USPs

Speed and convenience are Specscart’s Unique Selling Propositions (USPs). When you go through our reviews, you will realise the same.

Our free 24-hour dispatch is all about speed. By optimising the way we prepare your glasses — most of the orders being prepared within 30 mins — and with the help of our premium delivery partner (Royal Mail First Class), we make next-day delivery a possibility.

When you head over to our website, you can be assured of a hassle-free shopping experience — right from the time you land to your checkout. Whether it is the ‘no added costs’ policy or the one-step prescription submission process, we have kept things simple and transparent so that users can enjoy a convenient experience.

From the comforts of your couch and with a few clicks, you can get four frames of your choice — with three different types of lenses — delivered to your doorsteps so that you can try them on — thanks to our one-of-a-kind free home trial.

You walk into our stores and you have the full freedom to pick the frames — placed on open shelves — of your choice and try them on. In case you need any assistance, you have the Specscart team always willing to go the extra mile to make your Specscart experience a pleasant one.

We are here to change the way glasses are perceived and we actively rely on speed and convenience to achieve the same.

If your products and services can save people’s time and provide an experience that is convenient, your business will do well. However, to do exceptionally well, you need to do this better than your competitors.